This post was written by a business broker and is here to provide some insight and advice for those looking for a synergy brokerage.
I have a friend who is a business broker, and we often talk about what it takes to be a successful one. My partner and I have built our brokerage firm out of the back of a van over the past 10+ years. We’re an independent business brokers firm that’s been in business for over 20 years. The brokerage aspect has been the most consistent and consistent. We have a team of brokers, who work together to put together deals for businesses.
As a broker you take on a wide range of responsibilities. Some of them are very technical. For example, you help your clients draft a contract and the like, and other technical things.
I would like to take a moment to talk about the broker’s role because it’s one of the most important things you can do for your business. The broker role is often the difference between a good broker and a bad one. The broker role is a way for you to help your clients make a smarter decision about their business. The best brokers are the ones who do one job well, and the bad ones are those that do everything.
So, what is a good broker? Well, first off, the broker job is not just the most important job you can do for your business, it’s the most important job you can do for your career. In other words, the job of a good broker is to help you get your clients to think and act in a certain way. It may not be obvious to you at first, but the broker role is not just about making a sale.
To put it simply, the broker job is to make your prospects think and act in a certain way. So if you are selling a product, you may very well have to sell it to a customer who is a business owner. But if you are selling to someone who is not a business owner, you have to make sure your prospect buys into your value proposition. And that is the job of the broker.
If you’re selling to someone who is not a business owner, because that’s all they are, then the broker is there to make sure that your client buys into your value proposition. And that’s where the job of brokers is even more important than sales because it’s your idea and your vision that is being sold. Without the broker, you will be selling to a person who is not a business owner and you will have to convince them that you are worth their money.
A good broker works with you to develop this vision for your business. Its not what they sell, its how they sell it. So when someone asks you to do a research study on a particular product, you tell them to find out everything they can about the product, and then you research and develop a strategy for them. They sell a strategy, not a product. They sell the vision to the person who is buying your vision.
In the video above, I suggest that a broker will sell you a picture of someone’s dream house and then tell you how they could recreate that house. That’s not how brokers sell things they don’t know, they sell the product (the dream house itself) they know, and then you take the time and research to recreate it.
The brokers in synergy can be very helpful, but in most cases they don’t know about the product that they sell, the dream house itself. This is where the brokers can help you, but with a strategy. In the video, I mentioned that a broker would sell you a house that you already like, but that’s not what you need.